Built by originators, for originators
CloneALO exists because closing a loan should not require six systems, four logins, and a spreadsheet to hold it all together.
Why CloneALO exists
Most origination stacks were assembled one tool at a time: a CRM here, a point of sale there, a document portal bolted on, and messaging somewhere else entirely. Every handoff between them is a place where a file stalls, a condition is missed, or a borrower stops hearing from anyone.
CloneALO puts the whole loan on one spine. The lead, the quote, the application, the conditions, the documents, and every message to the borrower live against the same record, so nothing is re-keyed and nothing goes quiet.
How we work
- Licensed and accountable. Origination activity runs under NMLS #2494525, verifiable through NMLS Consumer Access.
- Consent first. Opt-in, STOP handling, do-not-contact lists, and quiet hours are enforced in the send path — not left to a checkbox someone remembers.
- A human approves consequential actions. Assist drafts, summarizes, and suggests. It does not send, submit, or decide on its own.
- Borrower data stays separated. Every record is scoped to the brokerage that owns it, and scanned documents are stored privately with signed, expiring links.
Who it is for
Independent originators who want the whole workflow without an enterprise implementation, and small to mid-sized brokerages that need seats, pipelines, and oversight in one place.
Borrowers get the other half: a guided application, a clear list of what is still needed, milestone updates, and a real person's name and number on every step.